Last week, I ordered a birthday present online for a dear friend from my favorite chocolate store. The shop’s unique and quality products have quickly made them my go-to-store for gifts over the past few years. However, over the past six months or so, they’ve become quite popular and I’ve found that the once easy ordering process I used to experience with them has now disappeared. I received a follow-up email from my last order apologizing that they didn’t realize the product wasn’t in stock, so therefore couldn’t fulfill my order, and unfortunately didn’t have a time frame for when they’d have more stock. I was instantly annoyed, asked for a refund, and ordered a different gift from another store.