Recently I have been exposed to a big debate on an ERP LinkedIn forum around the use of descriptions in the industry such as customizing, personalizing, tailoring, and configuring. Is this just marketing semantics, or are there very real differences in the meaning of these phrases and the implications of using these phrases when describing, or more to the point, promoting an ERP system?
Working in SYSPRO, I know we pride ourselves on the fact that our ERP system is, and I quote: “highly flexible and customizable”, that we are known as the "go-to" solution because of this, but I think it is important to unpack what we mean by these phrases and what the consumer understands by these phrases. If we are to be responsible in ensuring that what our customers see and understand they are getting, is in actual fact exactly what they are getting, then I don’t think we can use the excuse “I can only be responsible for what I say. I cannot be responsible for what you understand”.