The world of technology is no longer just reserved for ‘techies.’ Consumer technology now spearheads the technologies which businesses later adopt. Clever user interfaces (UI) and good-looking hardware has also resulted in users building emotional bonds with hardware, such as their smartphone or tablet – something which was unheard of not so long ago.
As the Social Media Specialist for SYSPRO USA, I am always on the lookout for new trends and updates in the social media world, especially how these trends impact the manufacturing and distribution industries. I’m a firm believer that Social Media is one of the greatest tools a company can use for engagement with customers and consumers. I once had a colleague here ask me if I think organizations will ever adopt social media as a way for employees to communicate internally.