Death. It’s guaranteed, the one thing we can’t avoid. Its imminent arrival sparks many emotions, debates, rites and rituals. People spend thousands each year on funeral policies and think up elaborate last wills and testaments to plan for what will happen to them once the grim reaper has paid them a visit.
With so much time, energy and expense invested in what happens after we die, I was wondering if business owners think about what happens to their products that “die”. Do their products need to die at all? We are all familiar with recycling, but this often entails individuals or other companies transforming your product into something else. Why? It is YOUR product after all. Your hard work, your money-maker.