“I know your requirements Mr Customer – I specialize in your industry”
Imagine walking into an Architect’s office; he asks you two questions:
- How big is your family?
- What type of family are you?
You answer and he says: “Yes, I specialize in your type of family and fully understand your requirements. In fact, I have the perfect house for you.”
When I first saw Steven Spielberg’s masterpiece, ET – The Extra-Terrestrial, I was fascinated by its simple yet profound storyline. ET, an alien of sorts, ends up alone on Planet Earth when his fellow aliens accidentally leave him behind after a visit in their space ship. Unlike the children in the story, the adults are obsessed with the order, structures and habits they perceive as ‘normal’ and become his worst enemies, hell-bent on destroying him. Meanwhile, all ET wants to do is “phone home” for his friends to come and fetch him from the inhospitable planet.