How do I do it better? Faster? More efficiently?
Today’s competitive economic landscape has us all asking these questions on a daily basis. The quest to provide ‘leading edge’, ‘best of breed’, ‘customer-centric’ products and services often has us chasing our tails and banging our fists against boardroom tables. And, to complicate the process even further, once we’ve created the wonder product, we still have to convince our market to buy it.