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Innovative or Customer Centric?

Posted on 15 May 2013 by Phil Duff

innovation-or-customer-centricDeveloping ERP software is a tricky business, especially if the software is not being developed for any specific customer but rather for a range of customers, some of whom have yet to purchase your product. A software product needs to evolve, be constantly updated and advanced, if it’s not to fall into neglect and disuse, and that can happen all too often in the software market.

Henry Ford is widely, if erroneously, credited with the quote “If I had asked my customers what they wanted they would have said a faster horse.” While Mr. Ford was correct NOT to listen to customers when he famously started his assembly line, he should have listened a little harder to trends about the types of cars people actually wanted. The problem Mr. Ford faced was that his customers didn’t know what they didn’t know – I’m sure you all know what I mean. We continually get asked for a product change, with the customer often providing the solution. But the customer can only provide a solution in the context of his or her experience. If Mr. Ford had actually asked a customer what they wanted and then probed the reply, he might have discovered that he or she just wanted something that was faster, not necessarily a horse.

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Topics: Software development, innovation, Business software, product development, ERP, Technology

ERP – The Extra Responsive Pedestal

Posted on 15 February 2012 by Wouter Combrinck

When I first saw Steven Spielberg’s masterpiece, ET – The Extra-Terrestrial, I was fascinated by its simple yet profound storyline. ET, an alien of sorts, ends up alone on Planet Earth when his fellow aliens accidentally leave him behind after a visit in their space ship. Unlike the children in the story, the adults are obsessed with the order, structures and habits they perceive as ‘normal’ and become his worst enemies, hell-bent on destroying him. Meanwhile, all ET wants to do is “phone home” for his friends to come and fetch him from the inhospitable planet.

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Topics: Business Strategy, customer relationships, Manufacturing, product development, stakeholder communication, ERP

 

Maturing seamlessly

Posted on 19 April 2011 by Louise Thompson

Maturing seamlessly

Imagine living in a world where we humans don’t age gradually: we do so in one leap every birthday. After being fed at your mother’s breast for a year, your first birthday brings a rapid doubling in size, the ability to move around on four (perhaps even two) legs, babbling a few words, wide open eyes that see everything clearly … all in a flash. The second birthday sees you suddenly walking and running unaided and making conversation. And so the process goes until a ripe old age. An ideal situation? I don’t think so.

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Topics: continuous improvement, Software development, software upgrades, Business software, product development, ERP

 

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