Popular talk about business is so negative. Business is a “rat-race,” where there is only one winner and he is a rat. Business is “dog eat dog,” where people will do anything to be successful, even if they do harm to others.
If this were necessarily true, successful business people should be ashamed for being successful. It is not true.
The term “Conscious Capitalism” refers to an alternative way of thinking about business that incorporates two elements, unsurprisingly, capitalism, and consciousness. (It differs only slightly to the UK term “conscious business.”)