I often ask myself if just-competitive mediocrity has become the service benchmark in the eyes of our customers.
I have been travelling again – this time to the most influential economy in the world – that's right, USA. I've passed through before but never stopped. I've met US tourists abroad who abrasively ignore the "When in Rome ..." process. Like you, I've watched enough brain-numbing US TV, movies and Internet streams to ensure I was ready to dislike any American before I got off the plane. How wrong I was. The USA made me rethink and re-evaluate the dimensions contributing to real service.