The rapid consumerization of technology over the past few years has led enterprises, some kicking and screaming, to incorporate elements of it for their brand strategies and internal processes.

Change is one of our greatest fears. As human beings we resist it, opting instead for the safety and security of old routine. However as we all know, change is inevitable. Paradoxically, it is also one of mankind’s greatest abilities and strengths. After all, we’ve only survived this long as a species thanks to our ability to adapt.

I have spent many hours over the past few weeks running around the countryside in preparation for three running challenges I signed up for earlier this year. Firstly, The Three Peaks Challenge, a team from K3 SYSPRO will be taking on the highest mountains of Scotland, England and Wales, raising money for Cystic Fibrosis. Secondly, The Great Langdale Marathon 2012, and thirdly, The Wall Run – an ultra-marathon, taking place in June 2013.

As the Social Media Specialist for SYSPRO USA, I am always on the lookout for new trends and updates in the social media world, especially how these trends impact the manufacturing and distribution industries. I’m a firm believer that Social Media is one of the greatest tools a company can use for engagement with customers and consumers. I once had a colleague here ask me if I think organizations will ever adopt social media as a way for employees to communicate internally.