So your warehouse is bulging – why? Because product demand is high and you’re holding buffer-stock to protect your customer service, like all well-trained inventory managers do. But are you holding the right stock? Are you actually protecting the brands you know because your ear to the market is too far removed? And suppliers, maybe you’re dictating what brands you push to retailers, funding poor demand info with rebates to keep retail buyers happy. But what about me, the guy who buys the stuff?